Swiffer (Procter and Gamble)
Swiffer is shaped like a broom, but instead of stiff spikes, it has a
smooth metal bottom. To this you affix a 'special magnetic cloth' to which
dust and hairballs stick.
And it's ace. Less palaver than a hoover. Less bending than a dustpan
and brush. Plus, it has an added 'ergh!' shock factor. Whereas a hoover
sucks all the dust up so you can never see it again, all the dirt sticks
to the cleaning cloth and it's DISGUSTING. And everyone knows disgusting
stuff is INTERESTING, which cleaning very rarely is.
before has a brand name entered the vocabulary of the AMP household quite
as quickly as the new verb 'to Swiff'. For
example: 'Come here and wash up you lazy bitch!' 'Can't! I'm SWIFFING!'
It's strange when a huge corporation like Proctor and Gamble creates a
product which genuinely makes you happy. It's like an unsolicited compliment
from a usually mean person: it takes you aback slightly, turns your world
view off-kilter. I feel like a fifties housewife whose husband's just
bought her a washing maching. Dazed. Nonplussed. And very, very grateful.
Miss AMP, 25 October 2000
[2003 update: I broke our beloved Swiffer in a cleaning-related
temper tantrum at some point in 2002. Sob.]