TO ONE OF R'N'Bs UNSUNG* HEROES
by Charlie Lucas
A voice of molten sunshine. A beard like a facial dado
rail. Cuddly sweaters displaying patriotic slogans even the Queen Mum
would approve of. Teacosy hair. Laydeeeez.
David is the tits.
is mocked. Cruelly. For living with his mother. Being 18. Coming from
Southampton. Revering beautiful ladies. And boasting about his four by
four. Like I could give two shits. For therein lies the secret of his
Craig David is a soothing breeze of purity in the sleazy world of r'n'b;
a veritable lemon sorbet for the soul. AMP loves sleaze, sure. But even
the sleaziest soul needs a spring clean now and then. Craig David is a
kind of spiritual douche, if you will. He is, it could be argued, the
musical equivalent of Yom Kippur.
'Can't be messing round on mah girlfriend', he sings. Aww. 'A one night
stand isn't really fair.' Bless. 'I'm not like them other guys'. Sweet.
Come back when you're 28 and tell me that. But - and here's the thing
- Craig delivers this blast of naive adorable IGNORANCE in a deep, manly
voice that undulates around the ear canal, caressing that crevice till
it feels more vibrant, open, vulnerable and alive than a just-popped fuscia
In true zinester DIY spirit, AMP decided it could not bear to be a passive
consumer of Craig David any more. Listening to the album? Not enough.
Mocking the jumper on the MOBO awards? Not enough. Tuning into children's
TV to watch him answer emails? Not enough. Only one thing for it. Taking
the slogan 'don't diss the media, become the media' seriously, we decided
to grow our own Craig David. And, just like the man himself, it was suprisingly